White Papers

Advanced Digital Broadcast: Content Convergence - The New Frontier for Digital TV

Consumers have changed and the television industry now recognizes the need to give people access to more of the content they want, where and when they want it. Service providers have moved decisively to support on-demand and time-shifted viewing and to make television content – including programmes recorded on DVR – available in multiple rooms. The next big challenge is to give customers access to non-television content on the TV. This ADB White Paper looks at how this can be achieved and what true content convergence means for the Pay TV industry.