WORKSHOP 1

Innovative Next-Generation Services
Since several years carriers have been promised very advanced solutions for them to be able to serve subscribers with innovative applications that they would be able to produce very quickly and that they would be able to deliver in a consistent way across fixed and mobile access. Today with protocols like SIP (Session Initiation protocol) and solutions such as IMS and SOA (Service Oriented Architecture) this is a reality. SIP is becoming center stage protocol for Multimedia Peer to Peer communication services. IMS and SOA/web services often presented as competing technologies are showing complementary capabilities viewed as a trigger point to spring board new communications-enabled applications into SMB, enterprise and residential markets. Real applications already generating revenues for carriers in these various segments will be described during the session.

Eric Bezille – Director FMC and IMS Projects, Nortel

WORKSHOP 2

Challenges in business transformation for telecoms operators - how do telecom operators transform their business to keep up with the speed of change in a converging marketplace

Next-Generation Networks, Convergence, ICT, Web2.0 – many buzzwords, many challenges that have been talked about in telecom operator boardrooms across the globe. With deregulation, new market entrants and declining legacy portfolios, the business imperative for telecom operators to transform their businesses has never been greater.

WORKSHOP 3

Monetizing IP Services 

Successful Next Generation operators are going through a fundamental change in their approach to customers. Success means being able to rapidly introduce new and personalized products, that are easier to use, easier to adopt, work the first time they are used, and above all guarantee a great user experience. Achieving this requires visibility and control of operational information in order to make the most of IT and network investments, and the ‘land grab’ of business and residential opportunity that is available today. David Jacobs will deliver an interactive session enabling you to benefit from our experience in helping our Tier 1 operator customers succeed.

David Jacobs – CTO & Co-Founder, Jacobs Rimell

WORKSHOP 4

From Products to Experience Networks: The New Basis for Value in the Age of Convergence

Deregulation, ubiquitous connectivity, and the convergence of multiple discreet technologies have opened up a new world of business opportunities. At the same time, managers are under overwhelming pressure to create value from these opportunities. In this evolving competitive space, increasing product variety seems to be the most common strategy for expanding markets, and protecting legacy business in the search for incremental value to the firm. However, for many consumers, product variety has not necessarily resulted in better customer experiences – or value to the firm. While connectivity and digitization have made creating product variety easier than ever before, competing effectively for value remains a challenge.

In this session we will explore leading-edge practices for value creation that stem from the design and delivery of valued experiences to a specific customer, at a specific time and place, in the context of specific events. Those practices are based on an intelligence framework that enables the firm to iteratively: adapt brand architecture to evolving business models; design and test value propositions that embody the brand; and monitor and optimize the customer’s experience vis-à-vis those value propositions.

Scott Radcliffe – Director Communications, Media & Entertainment Global Sales Development and Product Management, SAS Institute

WORKSHOP 5

Security at the Carrier Level

It is no surprise to learn that carriers are constantly being challenged to provide blanket services at a regional or country level to meet regulatory demands, whilst at the same time needing to create unique granular service offerings to differentiate themselves to their target customer base. Both these challenges must be met whilst at the same time protecting the infrastructure that delivers these services. Providing a security platform capable of solving this triple dilemma is key to how carrier networks will need to evolve.

WORKSHOP 6

Test and Measurement requirements

• How to Improve the end user experience
• The Challenges of Device Complexity
• Improving Measurement Performance
• Adapting to the demands of the new Network
• QoS issues for consideration
• Explosion of Wireless Standards

WORKSHOP 7

Location Based Services: GPS Navigation in the Wireless World

• Location based or location oriented? Where will consumers want to use location?
• Focusing on suitable and desired services
• Who are the players providing solutions? Who are the map and application providers? What will be the handset manufacturer’s role?
• What is the key role for an operator? Will operators monetise the mass-adoption of GPS in devices?
• Will a global approach to LBS by handset manufacturers spread applications?
• Increasing profit by providing high-quality content, and ensuring an exhilarating user-experience
• What kind of infrastructure is needed?

Laurent De Hauwere – VP Marketing EMEA, Teleatlas
Simon Glassman – Director Segment Marketing Wireless, TeleAtlas

Networking Time

WORKSHOP 8

Where Next for Carrier Ethernet

In today’s competitive business environment, it is clear for Telco’s that staying inline with the market means enhancing their service offering to include IPTV, VoD and additional value add services. Moreover, as if entering into new domain of Video delivery wasn’t challenging enough for the Telco’s, Video distribution also undergo major evolution of its own. Video is becoming more personalized, HDTV is introduced, increasing the demand for capacity and new content services are introduced over the Internet adding to the turmoil.

Telco’s are debating the preferred path to proceed, a one that will minimize uncertainties and will be “build to last”, leading to increase ARPU and improved profitability.

Video Optimized Switching adds to the NGN the required intelligence in order to cost effectively deliver Video based services to the mass market in a profitable manner. It provides the inevitable linkage between the transport and video application layer and acts as the driving vehicle for fusing these layers in order to maximize revenues, addressable market, network resources, increase scalability, manageability and simultaneously enhancing the end user QoE.

WORKSHOP 9

Driving Technical Innovation and Increasing ARPU: What Are the Strategic Issues to Consider to Guarantee Success on Both Fronts

WORKSHOP 10

Carrier Ethernet

• Transforming Ethernet to a Carrier Grade Technology
• The 5 attributes of Carrier Ethernet and the effects on your business
• Helping the community understand the benefits of Ethernet over TDM
• The Evolution of Carrier Ethernet 2.0
• Carrier Ethernet and the Migration from Legacy based technologies
• Carrier Access and Managed services

WORKSHOP 11

Accelerating Time to Revenue via a Convergent Strategy

• Capturing new revenue streams: Comprehensive Monetization
• Examining how the convergence of payments and services leads to new revenue generation
• Streamlining operations to reach maximum efficiency
• Exploring the benefits of multi-dimensional convergence across all business dimensions – coordinated ordering, billing & customer care
• Future Proofing Your Business Model
• Viewing BSS as a strategic tool enabling growth

Birger Thorburn – CTO EMEA, Comverse

Networking Time

WORKSHOP 12

Network Transformation

• Wireless backhaul trends
• The benefits of gaining operational efficiency
• Transforming rural telecommunicatio service providers into Next Generation Integrated carriers
• Migration from SoNet to Carrier Ethernet

WORKSHOP 13

WORKSHOP 14

WORKSHOP 15

Femtocells and What They Mean for Your Business

Femtocell roll-outs are set to change the face of telecommunications networks, both fixed and mobile, forever. The presenter is a board member of the Femto Forum industry body, and VP Marketing of one of the world's leading femtocell companies, with an unrivalled background across radio, mobile and broadband technologies. This workshop will cover…

• Femtocells as a disruptive technology?
• What is the point of femtocells?
• Who stands to benefit?
• What is the business case for mobile operators?
• How will broadband providers be affected?
• How do femtocells affect the end user’s experience of mobile services?
• Plug’n’play installation
• Access control
• Femtozone tariffs
• Handover with the macro network
• Femtozone services

Dr. Andy Tiller – VP Marketing, IP Access